Mojo: Reels and Video Captions

Review by eFreeware

If you post video to Instagram or TikTok often, Mojo is built with you in mind. It is a free editing app from Dailymotion Inc, made in Paris, and its pitch is simple: pick a template, drop in your clips and photos, let it handle captions and resizing, then send the result to whichever platform you use. The app has been downloaded over 40 million times worldwide, with more than 10 million installs and a 4.5 average from a large pool of ratings.

The appeal is the amount of work it takes off your plate. Instead of opening a general-purpose editor and building a video from a blank timeline, you start from one of 700+ templates that already define the layout, pacing and styling. From there you swap in your own media and adjust. For people who post regularly and need to keep a consistent look without learning a complex tool, that framing makes sense.

It is also aimed at more than hobbyists. Small business owners, photographers and first-time social users are among the intended audience, and several features — brand kits, commercial-use music, background removal — speak to people making content with a purpose beyond a personal feed.

Starting from a template instead of a blank canvas

The template library is the spine of the app. You browse the collection, choose one that fits the video you have in mind, and edit inside it. That is a different mental model from most editors, where you assemble everything yourself and the app stays out of the way. Here the structure is given, and your job is to make it yours.

Some templates link to trending sounds on Instagram and TikTok. The developer describes these as already paired with a trending track, so the audio side of the edit is handled along with the visuals. If you have ever found a song you like and then had to figure out what to put on screen, that pairing is the point.

The trade-off is that you are working within someone else's design. Templates speed things up, but they also shape the result, and the more you rely on them the more your videos will resemble everyone else's. Whether that matters depends on what you are making. For a product clip or a quick promotional post, a polished template is often exactly right. For something more personal, you may want to push the editing further.

Captions, text and the details that carry a video

Auto-captions are the feature I would expect most people to install the app for. You add them to a clip and choose from a range of caption styles. The developer also says captions can be translated into a language different from the one being spoken, which opens up a video to viewers who do not share your language. That is a meaningful capability for anyone trying to reach beyond their own audience.

Text effects sit alongside the captions. The styles on offer include modern, retro, speech bubbles and calls to action, which covers both the clean look and the more playful one. You can also animate individual elements of a video, so a line of text or a graphic can move rather than sit static on the screen.

Animated stickers and graphics round this out, and GIFs can be added from inside the app. None of this is unusual for a social editor, but having it in the same place as the templates and captions means fewer trips between tools. The whole proposition is consolidation: one app for the edit, the captions, the styling and the export.

Editing tools, music and the brand kit

Underneath the templates is a general editor. Editing covers trimming, transitions, music, text and animated elements. The transition set is broad and includes zoom in, fisheye, ripped paper and camera slides in different directions, and a transition can be applied to an entire video in one tap rather than clip by clip. That last detail matters more than it sounds: applying an effect consistently across a whole edit is usually the tedious part.

Music comes from two directions. There is a library of royalty-free tracks cleared for commercial use, and you can also upload your own audio and attach it to any template. For a business posting promotional content, the commercial-use point is the one to pay attention to, since it affects where the video can safely appear.

The brand kit is the feature that separates Mojo from a purely casual editor. You save your fonts, colors and logos once, then draw on them while editing so your posts stay visually consistent. Background removal supports this too: the background can be removed from any image in one tap, which suits business owners who want to show off a product without a distracting setting behind it. There is also a tool that takes a photo from your camera roll and turns it into a meme, which is a lighter addition to an otherwise fairly business-friendly set.

Sharing, resizing and the practical side

Once a video is finished, Mojo shares it to Instagram, TikTok, YouTube and other platforms in one tap, resizing the content to suit whichever destination you choose. Resizing is one of those chores that quietly eats time — the same clip rarely fits every platform — so having it handled automatically is a genuine convenience rather than a bullet point.

On cost, the app is free to download and shows no ads, though in-app purchases are offered.

The app was released in September 2019, and its most recent update is described simply as bug fixes and improvements, which suggests a mature product being maintained rather than one still finding its shape. The app carries an Everyone content rating, and feedback can be sent to the developer by email.

What kind of creator gets the most from it

Mojo is at its most useful for someone who posts video regularly and wants a repeatable process. A small business owner producing product clips, a photographer turning stills into short reels, or a creator who needs captions and a consistent look across several platforms will find the combination of templates, captions, brand kit and one-tap sharing does most of the heavy lifting. The 4.5 average across a large number of ratings suggests that approach has landed with a lot of people.

The flip side is that the app is organized around templates, trending sounds and social formats. If your editing needs run to precise, frame-level control, or to video that does not fit the short-form social mold, the template-first design will feel like a constraint rather than a shortcut. That is not a flaw so much as the shape of the tool: it is built for speed and consistency within a specific kind of content.

The range of features backs that up to a degree — the brand kit serves professionals while the meme tool and sticker library serve casual posters — but the shared thread is that everyone is making short video for a social feed.

A free editor worth trying if you post short video often

Mojo makes a clear case for itself: a free app, no ads, a large template library, automatic captions with translation, background removal, a brand kit and one-tap sharing to the major platforms. For anyone producing short-form social video on a regular basis, that covers the bulk of the work between an idea and a finished post.

I would recommend it to creators, small businesses and photographers who want to publish consistently without building every video from scratch, and to people who are new to social video and would rather start from a template than a blank timeline. The in-app purchases are the main thing to keep in mind.

If you want an editor that gives you total control over every frame and does not push you toward preset formats, this is not the tool for that job. For the specific task of making polished, captioned, correctly sized video for Instagram, TikTok and YouTube, it looks well suited and easy to recommend trying.

What's new in version 3.29.0

Bug fixes and improvements.