B612 AI Photo&Video Editor

Review by eFreeware

The most distinctive thing about B612 is that the filter library is not only the developer's. You can build your own filter with a few touches and pass it to friends, and browse filters made by other creators in the app. That turns a camera app into something closer to a small community, and it is the reason I would start here rather than with the editing tools.

The app comes from SNOW Corporation and sits in the Photography category. It is free to install, carries in-app purchases, and shows no ads. The scale is hard to ignore: more than 500 million installs and a 4.0 average across roughly 7.2 million ratings, with the first release dating back to October 2014.

This is for people who shoot portraits and short clips on a phone and want the edit to happen in the same place as the capture. If your photos mostly end up in a group chat or a social feed and you would rather not move files between apps, the shape of B612 makes sense.

Filters you can build and pass on

The filter maker is pitched as approachable for a first attempt, and the developer's claim is that a filter comes together with just a few touches rather than a color-grading session. I like the social angle here: a filter you make can be shared with friends, so a look you develop for your own photos can travel to someone else's camera.

Alongside your own creations sits a library from B612 creators, which the developer describes as creative and varied. That mix matters, because it means you are not starting from an empty screen every time you want a new look. You can lean on what others have made, then branch out when you have a sense of what you like.

The app also promises AR effects and seasonal filters that change daily, which gives a reason to open it regularly rather than only when a specific occasion comes up.

Beauty tools that go past a single slider

Smart Beauty is the part the developer leads with on the portrait side. Rather than one generic smoothing level, it recommends settings for your face shape and lets you save a custom beauty style, so the adjustments you prefer are there the next time you shoot. Auto Beauty, added to the Portrait tab, applies five fixes at once, from face shape to filter, which is the option I would expect to use when I want a quick result.

AR Makeup covers looks from everyday to more styled, and the developer says both beauty and makeup can be adjusted to suit you. The recent additions of Contour and Face Width give you a single slider each for narrowing the face or shaping a more natural facial line, which is a narrower and more deliberate kind of control than a full retouch menu.

The editing side carries the same theme further with beauty effects, body editing and hair color styling. A portrait workflow can therefore start in the camera with a recommendation and finish in the editor with finer adjustments, without leaving the app.

Shooting modes and the video side

For capture, B612 offers a high-resolution mode and a night mode, which the developer presents as a way to shoot clearly in more situations. The Gif Bounce feature turns a moment into a short looping GIF you can send to friends, a small extra that fits the app's social framing better than a still would.

The app also supports video, and the soundtrack does not have to come from the built-in catalog.

Video editing is described as easy for anyone, with trendy effects and a range of music to work with. I would read that as an editor built for short social clips rather than long-form projects, which is consistent with everything else the app does.

Editing depth behind the playful surface

The pro editing tools are more serious than the sticker-and-filter framing suggests. Curves, split tone and HSL are the kind of color controls usually associated with desktop software, and they are meant to bring out detail precisely. If you have outgrown one-tap presets but do not want a separate editing app, this is the section to weigh.

Filters and effects range from retro to a modern look, so the atmosphere of a photo is a deliberate choice rather than an accident of the scene. Borders and crop let you set the size and ratio before posting, which is a small convenience that saves a step elsewhere.

Stickers and text round things out, and custom stickers can be made and reused. Between the filter maker and the custom stickers, B612 gives you two ways to put your own mark on a photo instead of only choosing from what the app provides.

What it asks of you

B612 is free to download and offers a broad set of features for free, with in-app purchases also available. The app shows no ads. What the purchases cover is not something I can speak to beyond the fact that they exist.

The filter maker is built so a first attempt works with a few touches, but a custom look still takes some experimentation before it matches what you had in mind. The beauty tools have the same quality: Smart Beauty offers a recommendation, and the sliders let you refine it, which means the results depend on how much you adjust.

How I would use it

For a portrait, I would start with Auto Beauty in the Portrait tab to get a baseline in one pass, then open the individual controls and adjust Contour and Face Width if the result needs it. Saving that as a custom beauty style means the next portrait starts from your own preferences rather than the default.

For a filter, the sensible path is to browse what B612 creators have made first, find one close to the look you want, and then build your own from there. Sharing it with friends closes the loop, and it is the feature that most separates this app from a plain camera.

Then the effects, borders and crop can be applied with the final destination in mind, whether that is a social post or a message to a friend.

For everyday shooting, the high-resolution and night modes are the settings worth knowing about before you need them, and the daily AR effects and seasonal filters give a reason to check in when you have nothing specific to capture.

A camera app for people who edit as they shoot

B612 earns a place on a phone for anyone who wants capture and editing in one place and is willing to spend a little time learning the beauty and color controls. The filter maker, the creator library and the portrait tools are the strongest arguments, and the editing depth behind them is more than the app's playful presentation suggests.

The trade-offs are the ones that come with a broad toolset. There are in-app purchases alongside the free features, and getting the most from the filters and beauty sliders takes practice rather than a single tap.

If you shoot portraits and short clips and want the look decided before you post, this is a reasonable place to start.

What's new

[Auto Beauty] From face shape to filter — 5 fixes at once! Auto Beauty has been added to the Portrait tab. [Face Correction] We've added 'Contour' and 'Face Width' features to face correction! Use a single slider to reduce face width or create a natural facial line.