BeautyPlus-Selfie Photo Editor

Review by eFreeware

BeautyPlus is the kind of app you reach for when a photo needs to look polished without much work. It is a free photo and video editor from Pixocial Technology, and the developer positions it around selfies: retouching skin, applying makeup, reshaping a body, adding AI effects and cleaning up backgrounds. If you take a lot of portraits and want one app that handles most of the editing in a few taps, this is clearly built with you in mind.

The scale is hard to ignore. The app has passed 500 million installs and holds a 4.5 average across roughly five million ratings, with more than 31,000 written reviews. It first appeared in July 2013 and was last updated in September 2026, so it has been part of the phone-editing landscape for a long time and is still being worked on.

What appeals to me here is the breadth. Rather than splitting retouching, background cleanup and video into separate downloads, BeautyPlus bundles them, and the developer says no second beauty camera or face app is needed. That pitch will land with casual editors who want a single place to start and finish a photo. The trade-offs are real, though: the download is free but carries ads and in-app purchases, and the app is rated for teens.

One-tap retouching is the core of the pitch

The feature the developer leads with is automatic beautification. An HD retouch mode is described as producing a natural result in a single tap. For anyone who finds layer-based editors fiddly, that is the main draw.

The specific corrections are the familiar set: removing acne, blemishes and dark circles, smoothing wrinkles on the body, whitening teeth and brightening a smile. There is a makeup editor covering lipstick, eyebrows and more, plus a hair color changer for trying different shades. Skin tone options are included as well, which matters if the default corrections tend to push a face toward one look.

I would expect this to suit people who want a flattering result quickly rather than pixel-level control. The developer promises stunning, natural results, and the emphasis on natural is worth noting, because one-tap retouching lives or dies on restraint. If you prefer to make every correction by hand, the automatic approach may feel like it is making decisions for you.

AI effects, body editing and background tools

Beyond retouching, the app leans heavily on AI-assisted effects. There is an anime camera and an anime filter for turning a portrait into a cartoon in seconds, and AI avatars for reworking a selfie into a stylized version of the person in it. A separate tool removes unwanted people or objects from a shot, which is the sort of cleanup that used to require careful masking.

The body editor covers height adjustment along with sculpting of the waist, arms, face and bust. That is a broader remit than face-only apps, and it points to full-body photos as much as close portraits. The background tools are similarly practical: erase a background to get a transparent image, swap in a new one, blur what is behind the subject, or crop to reframe. The blur option is the simplest way to make a busy scene less distracting.

The photo enhancer is aimed at quality rather than shape. It improves photo quality, restores old and faded pictures, and sharpens blurred images. That makes the app useful for rescuing images from an older phone or a box of scanned prints, not just for new selfies. The Film Cam adds a different flavor entirely, with six vintage camera models, each with its own style plus optional filters and stickers, for one-tap retro photos or videos.

Editing, text and video in the same place

Standard editing is covered thoroughly enough to finish a project without leaving the app. You can add text using more than 300 designer fonts, place stickers or create your own, apply filters through a filter camera, and adjust brightness, contrast and color. Those adjustments are the basics, but they are the basics most people actually use.

The video editor extends the same ideas to moving footage. You can add music, apply filters and use the face tune editor to touch up your appearance in a video. It is not a full editing suite, but it means a short clip does not have to be exported to a second app.

Once a photo or video is done, the app shares directly to Facebook, Instagram, Twitter, TikTok and Snapchat. The developer counts more than 50 editing tools in total, which is a fair summary of the spread: retouching, AI effects, body shaping, backgrounds, text, stickers, enhancement and video, all under one roof.

What the free download asks in return

The app is free to download, and it contains ads and offers in-app purchases. A premium tier removes ads entirely and opens up more than 50 premium features along with over 1,000 exclusive filters, makeup looks, templates and stickers. So the free version is genuinely usable, and the premium tier is available for those who want it.

The app is rated for teens, which is a reasonable signal of how it is meant to be used. Nothing suggests heavy setup, and the whole pitch is built around quick results, so the main investment is deciding whether the premium extras are worth paying for. That calculation depends on how often you edit and how much the ads bother you.

One more practical note: it is an all-in-one experience, with tools for retouching, filters and makeup in one place. If you already pay for a dedicated retouching app or a separate video editor, some of what BeautyPlus offers will overlap with what you have. The reason to keep it is convenience, not novelty.

How I would get the most from it

Start with the automatic tools and only reach for manual adjustments when something looks off. One-tap retouching is the headline feature, and it is fastest when you let it do its job. If the result is too strong, the brightness, contrast and color controls are there to pull it back, and the skin tone options let you correct a look that has drifted.

The body editor and background tools reward a little planning. Height adjustment and sculpting work best on a full-body shot with a clear subject, while erasing a background is easier when the subject stands out from what is behind them. For product shots or profile pictures, the eraser and blur tools will do more for the final image than any amount of smoothing.

The AI effects are best treated as a separate lane. Anime filters and avatars are fun for a profile picture or a share, but they change the photo rather than improve it, so I would keep them apart from the retouching you do on a picture you want to look like yourself. The film camera fits the same category: a look to apply deliberately, not a default.

Finally, think about the enhancer before you delete an old photo. Restoring faded images and sharpening blurred ones is one of the more distinctive things here, and it is the feature most likely to surprise someone who downloaded the app purely for selfies.

A capable all-rounder for quick phone edits

BeautyPlus makes the most sense for people who want flattering results without learning a complex editor. The combination of one-tap retouching, makeup and hair tools, body editing, AI effects, background cleanup and a light video editor covers a lot of ground, and the sharing options mean a finished image can go straight to the platforms where it will be seen.

The caveats are straightforward. It is free but ad-supported and includes in-app purchases, with a premium tier for an ad-free experience and a larger catalog of filters, looks and templates. The app is rated for teens, and the automatic approach means less manual control than a dedicated editor gives you. Those are not flaws so much as the terms of the deal.

If you already have a retouching app and a video editor you like, the overlap is significant, and the case for adding another editor is weaker. For everyone in between, the free download is easy enough to try, and the premium extras are there if you want them.

What's new in version 7.47.0

1. New Fan Merch page is now live! Come show your love and cheer for your bias now. 2. Bug fixes and performance improvements. If you have any questions or issues, please refer to the articles on our Help Center (http://support.beautyplus.com) to search for potential answers.