Facetune: Hair, Photo Editor

Review by eFreeware

Facetune's most distinctive feature is its hair editor: the app can change hair color or let you try a new hairstyle on a photo with a tap, which is a narrow, specific job that most general photo editors do not attempt. It is a free download from Lightricks that also retouches skin, teeth and features, and it works on video as well as still images.

That combination points to a fairly clear audience. This is for people who want their portraits and short clips to look polished without studying layers, masks or color theory: someone updating a professional profile picture, a person experimenting with a bold hair color before committing to it, or anyone preparing images for social feeds.

It has been installed more than 50 million times and holds a 4.4 average from over 824,000 ratings, which tells you the formula has found a large audience. Whether it suits you depends on how much of that retouching you actually want to do.

One-tap fixes and manual control in the same app

The core experience is built around AI-assisted edits. You can smooth skin, brighten eyes and reshape features with a single tap, and the developer pitches this as the fastest and easiest route to a polished result. Filters and one-tap enhancements sit alongside those tools for quick overall changes.

What appeals to me about the structure is that the automatic path is not the only path. The app also offers manual fine-tuning for people who want to adjust individual details rather than accept whatever the automatic pass decides. That two-tier approach is a sensible way to serve both the casual user and the person who wants to nudge a jawline or soften a shadow by hand.

The same logic carries into video. Facetune can retouch a single frame or an entire clip, and the developer says changes can be applied across a whole video at once. For anyone who shoots short social content, that is the difference between a usable tool and one that demands frame-by-frame patience.

Hair color, makeup and the styling tools

The styling side of the app is where it differentiates itself most. There is a hair color changer for trying new shades, a hairstyle try-on feature, and makeup filters for adding glam or an airbrushed glow. Teeth whitening and skin smoothing round out the beauty toolkit.

Eye color can be changed as well, and the app includes a tan option and adjustments for body skin tone. These are the kinds of edits people typically associate with dedicated beauty apps rather than general-purpose editors, and having them in one place saves moving a photo between several tools.

The developer describes the AI features as continuing to evolve, so the styling set is presented as something that grows over time rather than a fixed list. I would treat the current tools as the reliable core and any future additions as a bonus.

Backgrounds, lighting and generated headshots

Beyond faces, Facetune handles some of the surrounding image. Backgrounds can be blurred or swapped for a studio-style effect, and you can add light to the eyes for a more striking look. These are small changes that often matter more than heavy retouching.

The app also includes an AI headshot tool that generates professional headshots instantly. That is a specific, practical use case: instead of booking a photographer, you work from a photo you already have and let the app produce something suitable for a profile or resume.

I would keep expectations calibrated here. Generated results depend heavily on the source image, and a headshot tool is only as good as the photo you feed it. The convenience is real, but it is not the same as a session with a photographer who controls lighting and pose.

What you need to know before installing

Facetune is free to download and carries ads, and it offers in-app purchases. If spending matters to you, check the current options in the app before committing to a workflow that depends on a specific tool.

The app is rated for Everyone and requires no professional skills. That framing is consistent with the one-tap approach, though the manual controls suggest there is room to grow into the app if you want more precision later.

The scale of the operation is notable: this is a Lightricks product sitting alongside Videoleap for video editing and Photoleap for advanced 3D and AI photo work. Facetune is the retouching-focused member of that family, so if your needs lean toward full video production or 3D work, the sibling apps are the ones to consider.

The retouching habit it encourages

Facetune is designed around changing how people look. Teeth whitening, skin smoothing, reshaping, tanning and hair color changes all point in the same direction: a version of a photo that is more polished than the original.

That is not a criticism, but it is a reason to think about how you want to use it. For a headshot or a styled social post, these tools do exactly what they promise. For everyday photos where you want the image to stay close to reality, the temptation to keep adjusting is built into the interface.

The app gives you the controls either way. How far you push them is a decision the software cannot make for you.

Who gets the most from Facetune

The clearest fit is someone who wants polished portraits and short videos without learning a full editing suite. If you regularly post photos of yourself, need a professional-looking headshot, or want to preview a hair color before a salon appointment, the toolset lines up directly with those tasks.

It also suits people who want both speed and control. The one-tap edits handle the common cases, and the manual adjustments are there when the automatic result needs a nudge. Having video retouching in the same app means you do not need a separate tool for clips.

The less obvious fit is anyone who mainly edits landscapes, products or other non-portrait subjects. The app is overwhelmingly oriented toward faces, hair and skin, and that focus is the whole point.

A retouching app that knows its job

Facetune is a focused tool, and that focus is its strength. It handles skin, teeth, hair, makeup, backgrounds and headshots in one place, works on video as well as photos, and gives you both automatic and manual routes to a result. The free download, the ads and the in-app purchases are the terms you accept in exchange.

I would recommend it to people who want their portraits and social clips to look their best without a steep learning curve, and who are comfortable with a retouching-first approach to editing. The hair color and hairstyle tools in particular are the kind of thing that is hard to replicate with a general editor.

If your editing needs run toward landscapes, product shots or heavy compositing, this is not the tool for that work. For everyone else, Facetune does one job thoroughly and has the install numbers to show it resonates.