Perfect365: Face Makeup Editor

Review by eFreeware

Perfect365 is a virtual makeup and photo retouching app from Perfect365, Inc. It combines a camera for taking selfies with an editor for changing how photos and videos look, and it has drawn more than 50 million installs. The main reason to consider it is simple: it lets you try makeup, hair color and filters on your own face before spending money on the real thing.

The idea is not new, but the scope here is broad. The developer describes a catalog of thousands of styles put together with professional makeup artists, plus a set of retouching tools that go beyond color. If you have ever wondered how a bold lipstick or a different hair color would suit you, that is the question this app is built to answer without a trip to a counter or a salon.

Trying looks on before you commit

The core of the app is the beauty camera, which takes selfies and applies makeup as you shoot. Around it sits an editor where the same looks can be applied to photos and videos you already have. The developer says styles are added weekly, so the catalog keeps moving rather than sitting still.

For anyone who likes following makeup trends, the appeal is the low cost of experimentation. You can see how a look reads on your own face and in your own lighting before deciding whether to buy the product or book the appointment. It also gives you a way to preview a hair color change without the commitment, which the developer explicitly pitches as a reason to try the app before a salon visit.

This is not a tool for professional retouchers who want layered, manual control over every pixel. It is built around quick, guided transformations, and that is the audience it serves best: people who want a result in a few taps rather than an hour of editing.

The makeup catalog and preset looks

The app offers more than 100 makeup tools covering eyeshadow, lip liner, lipstick and similar categories, so you can build a look piece by piece. If you would rather not assemble anything yourself, there are over 3,000 preset Hotstyles that apply a complete look in a single tap. The developer says the presets are curated by professional makeup artists and in-house staff, and that new ones arrive each week.

The Pro Color Palette is the option for people who want to go off-script. It allows unlimited custom color combinations, which matters if the preset shades never quite match what you have in mind. Between the presets and the palette, the app covers both the impatient and the particular.

The face detection is meant to place makeup accurately, though any claim of being the most accurate is marketing rather than a guarantee. What matters practically is that the makeup is meant to land in the right places on your face automatically, so you are not dragging lipstick into position by hand.

Retouching tools beyond color

Makeup is only part of what the editor does. There is a blemish remover, a teeth whitener, a skin brightener and a lip plumper, among other tools. These are the features that turn a makeup app into a general selfie editor, and they are the ones people tend to reach for when a photo is otherwise fine but a detail bothers them.

Subtler filters are available for a no-makeup look, which is a different goal from full glam. That range is useful because not every photo calls for the same treatment. A quick portrait for a profile picture and a playful look for a night out are handled by the same app, just with different settings.

Once a photo or video is finished, it can be shared to social media without a watermark. Facebook, Twitter and Instagram are named as destinations. The absence of a watermark is a meaningful detail: it means the output looks like your photo rather than an advertisement for the app.

Tutorials, news and the coupon feature

Beyond the editing tools, the app carries content: video tutorials from YouTube artists, product recommendations, and daily makeup and fashion news and tips. The tutorials are framed as a way to recreate virtual looks in real life, which closes the loop between trying something on screen and buying it.

There is also an accessibility service that works in Chrome. Once you allow it, the extension spots the shops you browse and shows coupons that fit. The feature runs only in supported browsers, is meant to help you save money, and does not collect or share personal data. It is an unusual addition for a makeup app, and it is opt-in.

The developer lists appearances on The Today Show, ABC News, Allure and Seventeen as evidence of the app's profile.

What it costs, and what you get for free

Perfect365 is free to download. It contains ads and offers in-app purchases, so the experience includes both advertising and the option to spend money inside the app.

The app has a 3.5 average across roughly 751,000 ratings. That is a middling score for an app with this many installs, and it suggests a mix of satisfied and frustrated users. Since the app has been available since February 2013, it has had a long time to accumulate both.

The most recent update, in late September 2026, was described as minor performance improvements and bug fixes. That is a maintenance release rather than a feature drop, which is worth knowing if you are deciding whether the app is actively evolving.

How it compares with the alternatives

There is no shortage of ways to edit a selfie. Dedicated photo editors offer more manual control, general-purpose social apps bundle basic filters, and phone cameras increasingly include their own retouching. Perfect365's distinguishing feature is the size of its makeup catalog and the fact that it is organized around looks rather than sliders.

If your goal is a natural, barely-there adjustment, a general photo editor may be enough. If your interest is in trying specific makeup styles, following trends, or previewing a hair color, the breadth of presets here is the argument for choosing it over a simpler tool.

The coupon feature and the editorial content set it apart from a plain editor as well, though those extras are not why most people would install it. The makeup tools are the core, and they are what the comparison should turn on.

A good fit for makeup experimenters

Perfect365 is worth installing if you enjoy playing with makeup and want to see how specific looks, colors and hair shades read on your own face before you buy anything. The combination of a large preset library, a custom color palette and practical retouching tools covers a lot of ground in one app.

The free price, the ads and the in-app purchases are part of the deal, and the 3.5 rating is a reminder that not everyone is equally happy with it. If you want a fast, guided transformation and you are comfortable with advertising, the app gives you a great deal to explore at no cost.

If you prefer precise, manual editing or you already have a photo editor you like, the appeal will be narrower. For anyone who treats makeup as something to try before committing, though, this is a reasonable place to start.

What's new in version 10.31.18

Minor performance improvements and bug fixes