Beauty Makeup Editor & Camera

Review by eFreeware

If you take a lot of selfies and want them to look polished without opening a full photo editing suite, Beauty Makeup Editor & Camera is built for exactly that. It puts digital makeup, skin smoothing and face shaping into one place, and lets you see the effect on the screen before you press the shutter. The pitch is speed and convenience: makeup, contouring and retouching applied in a few taps rather than a slow manual process.

The app has been on Google Play since January 20, 2016, and the numbers suggest it found a wide audience: over 50 million installs and a 4.7 average from more than 441,000 ratings. It is free to download, carries ads and offers in-app purchases. That combination shapes what it is: a mainstream, ad-supported selfie tool rather than a niche professional editor.

I'd expect it to appeal most to people who treat photos as something to share the same day — a birthday dinner, a night out, a profile picture refresh — and who want the result to look styled rather than raw. The developer calls it the most effective beauty technology for looking good in every picture, which is marketing language; what matters is whether the toolset lines up with the kind of edits you actually make.

Who gets the most from a makeup-first editor

The clearest fit is someone whose main goal is their own face in a photo. Every headline feature points that way: lipstick, mascara, eyeliner, blush, contour, eye color, teeth whitening, hair color. If your editing usually starts with a portrait and ends with a more flattering version of it, the app's priorities match yours.

It also suits people who dislike layers and menus. The developer describes one-tap retouching and face editing tools, which suggests the intended workflow is pick an effect, see it, adjust if needed. That is a different proposition from software where you mask regions by hand and build adjustments in stages.

Where it looks less essential is for general photography — landscapes, group shots, objects. The background remover and collage maker are the two features that stretch beyond the face, and they are useful extras rather than the core. If your camera roll is mostly scenes rather than people, the makeup and shaping tools will sit unused.

Digital makeup and skin tools

The makeup side is the app's centerpiece. You can apply lipstick digitally, adjust lip shape and add plumping, and work with mascara, eyeliner, blush and contour effects. Eye color can be changed and teeth whitened, which covers the small corrections people often want before posting a portrait.

Skin smoothing comes with acne removal, and the developer groups these under beauty retouching that can be triggered with a single tap. Hair color is editable too, so you can try a shade without committing to it in real life. All of this is cosmetic editing applied to a photo rather than a physical product, which makes it a low-stakes way to experiment with a look.

The developer promises high-quality output and professional-looking results, but the honest expectation for any automatic beauty editor is that some edits will need toning down. Subtle adjustments usually age better than heavy ones.

Face shaping and background work

Beyond color and skin, the app includes slimming for the face and jawline. This is the structural side of selfie editing: instead of adding makeup, you change proportions. It is one of the features people either use constantly or avoid entirely, and it is worth applying gently so the result still looks like the person in the photo.

The background remover and collage maker sit at the edge of the makeup toolkit. Removing a background lets you isolate a subject and place them somewhere cleaner, while the collage tool arranges multiple photos into one image. Neither is the reason most people would download a beauty camera, but both add range for occasions like a birthday recap or a comparison post.

The developer lists glow, sketch effects and neon spirals among the creative overlays. These lean decorative rather than corrective, and they give the app a second personality for people who want a stylized image rather than a natural one.

Shooting with filters already applied

The camera portion is what separates this from a plain editor. Filters and makeup effects work in real time, so you can see how the edits will look while you are composing the shot, and the edits stay synchronized with the photo as it is taken. That removes the guesswork of applying a look afterward and hoping it fits the lighting.

For anyone who finds post-processing tedious, this is the strongest argument for the app. You frame the shot, check the preview, and the styled version is what you get. The trade-off is that real-time effects encourage committing early; if you change your mind about a look, you are back in the editor anyway.

It is a sensible design for a selfie tool. The moment of taking the photo is when you can judge whether a lipstick shade or a smoothing level suits the light you are in, and the developer has built the app around that idea rather than treating the camera as a separate step.

What it costs and what comes with it

Beauty Makeup Editor & Camera is free to download. It contains ads and offers in-app purchases, so the experience includes both advertising and optional paid elements. The free version is the starting point, and you can decide from there whether the paid options are worth it to you.

The app is free to download and includes ads and in-app purchases, so the experience combines advertising with optional paid elements.

The app is rated for Everyone, and there is no cost to trying it. If you are cautious about ads in photo tools, the download itself commits you to nothing beyond the install.

How it compares with other editing routes

The main alternative is a general-purpose photo editor. Those tend to offer more manual control — curves, selective adjustments, layer-based retouching — but they ask you to know what you are doing. This app trades some of that control for speed and a face-first set of tools, which is the right trade for casual selfie editing and the wrong one for careful restoration work.

A dedicated makeup or beauty filter app is the closer comparison. The difference usually comes down to which effects are strongest and how the camera behaves. Here the emphasis is on real-time preview, skin smoothing, lip and eye tools, shaping, and a few extras like background removal and overlays. If your priority is a specific look or a specific brand of filter, it is worth comparing before settling.

For anyone who mostly wants quick corrections, a phone's built-in editor can handle brightness and cropping, but it will not do digital lipstick, teeth whitening or jawline adjustment. That gap is where this app makes its case.

A practical choice for everyday selfie editing

Beauty Makeup Editor & Camera is a free, ad-supported selfie editor with in-app purchases, built around digital makeup, skin smoothing, face shaping and real-time filter preview. The install base and the 4.7 average from over 441,000 ratings suggest it has done well with people who want quick, flattering edits rather than deep manual control.

I would recommend it to anyone who photographs themselves often and wants makeup, retouching and shaping in one place, with the option to see the effect before shooting. It also works for people who want playful extras like background removal, collages, sketch effects and glow overlays alongside the more serious tools.

The caveats are straightforward: ads and purchases are part of the package, and the results depend on restraint. Applied lightly, the makeup and shaping tools can make a portrait look considered; pushed too far, they look processed. If you want an editor that respects subtlety and gives you manual control, a general photo editor will serve you better.