Ullu

Review by eFreeware

Most streaming subscriptions ask you to commit before you know whether the catalog is for you. Ullu takes a gentler route: the app is free to download, and the developer lets you watch your first two videos at no cost, with every trailer on the service also free. That gives you a real sample of the tone and pacing before any money changes hands.

Ullu is a subscription video-on-demand service from ULLU Digital Ltd, available on Android under the Entertainment category. It was released in November 2018 and has since passed 50 million installs, with a 3.7 average across more than 167,000 ratings. The app carries ads and offers in-app purchases, and it is rated Teen.

What the developer describes is a catalog of original web series, films, short films, songs and audio stories, spanning drama, horror, suspense, thriller and comedy. In other words, this is a service built around episodic storytelling rather than a general-purpose video library, and the free trial exists precisely so you can judge whether that style of content holds your attention.

Web series and films at the center of the catalog

The core of the service is its exclusive library: web series, films and short films, alongside songs and audio stories. Members get access to that library worldwide, according to the developer, though the exact content varies by region and can change over time. If you travel or relocate, the shows you see may not be the ones you saw at home.

Genres are broad rather than niche. Drama, horror, suspense, thriller and comedy are all represented, which means the service is trying to cover both viewers who want a tense serialized story and those who prefer something lighter. How well each genre is served is something you would only know from browsing the catalog yourself, which is why the free trailers matter.

For anyone who follows Indian web series, this is the most direct reason to install the app. The originals are the draw, and the rest of the library — films, short films, songs, audio stories — fills out the offering rather than defining it. I would treat Ullu as a destination for serialized drama first and a general movie service second.

Watching on the go with offline downloads

The app supports downloading shows to an Android or iOS device, which the developer says lets you watch without an internet connection. That is the feature that makes a subscription useful on a flight, a long drive or anywhere the signal is unreliable. You can also play, pause and resume at any time, so a series can be picked up across several sittings.

Functionality can vary between devices, and the terms of use set out any limitations. In practice that is a fair warning that not every phone will behave identically, and it is worth checking that the features you care about — downloads in particular — work the way you expect before committing to a plan.

Streaming is available around the clock, so there is no scheduling to work around. The practical rhythm here is simple: download what you want while you have a connection, then watch it whenever it suits you, which is exactly the pattern a subscription service should support.

What the free trial and memberships involve

Ullu's approach to pricing starts with a trial: the first two videos are free, and every trailer on the platform is free as well. That is enough to sample the production style, the acting and the pacing of a couple of series before you decide anything. It is a sensible way to let the content make its own case.

The service is subscription-based, with different membership plans to suit different needs, and you can pick the price and plan you want.

The app is free to download, contains ads, and offers in-app purchases. That combination is common for streaming services. If you decide the catalog is worth paying for, the membership is where the bulk of the content sits.

Getting set up and what to expect on first launch

You install the app on an Android device and get started streaming. The free trial applies from the outset, so the first thing you would do is browse the catalog and pick something to watch.

Because content differs by region, what appears on your screen depends on where you are. The library can also change over time, so shows available today may not be there indefinitely. That is worth keeping in mind if you tend to subscribe for one specific series rather than for the service as a whole.

The app was last updated in July 2025, and the recent changes listed are minor fixes. That is normal for a streaming app of this age and size.

Who will get the most from Ullu

This app is best suited to viewers who already enjoy Indian web series and want a dedicated place to watch them, along with films and shorter formats in the same vein. If serialized drama, suspense and thriller are your default viewing, the catalog is pointed directly at you, and the free trial makes the first step low-risk.

It also works for people who watch in bursts and want downloads for offline viewing, since that is a stated feature on both Android and iOS. Someone who commutes, flies regularly or spends time in places with poor connectivity would find that capability more valuable than a purely streaming service.

The 3.7 average rating across a large number of ratings suggests a mixed but substantial audience. That is not unusual for a subscription service where satisfaction depends heavily on whether the current catalog matches your taste. The trial is the honest test: two free videos and the trailers will tell you more than any rating can.

A reasonable choice for devoted web series viewers

It has been around since 2018, has passed 50 million installs, and is updated periodically.

The trade-offs are equally clear. It carries ads and in-app purchases, the content varies by region and changes over time, and functionality can differ between devices. If you want a broad general-purpose streaming catalog, this is a more focused service than that; if you want episodic Indian drama and thriller content specifically, it is aimed at you.

My recommendation is to install it, use the free trial on two videos, and watch a few trailers before deciding on a membership. That costs nothing and gives you a genuine sense of whether the library matches your taste. If it does, the subscription plans are there to pick from; if it does not, you have lost only a little time.

What's new

Minor Fixes