Projectivy Launcher

Review by eFreeware

Projectivy Launcher is a home screen replacement for Android TV, made by Spocky, and its pitch is simple: take the stock launcher and give you control over how it looks and behaves. It sits in the Personalization category, costs nothing to install, and has passed a million downloads with a 4.5 average from a little over three thousand ratings. The main reason to consider it is the ad-free, customizable interface it offers in place of what your TV shipped with.

The app first appeared in August 2020 and has been updated as recently as September 2026, which suggests the developer is still actively working on it. What appeals to me most is the combination of visual control and practical shortcuts. You can organize apps into categories and channels, adjust spacing between them, and style the layout to suit how you actually use the TV rather than accepting the manufacturer's arrangement.

The app is free to download but includes in-app purchases. Those extras require paying for the premium tier. There are no ads, which is consistent with the app's core promise of a clean home screen. That combination — free with optional paid extras — is a reasonable model for a launcher, though it does mean the full experience isn't entirely free.

Making the home screen yours

The customization starts with the layout. You can sort apps into categories and channels, tweak the spacing between them, and apply different styles. For anyone who has stared at a stock Android TV home screen cluttered with rows they never touch, this is the core appeal. The developer also supports folders and Live TV integration, both added in recent updates, which helps keep things organized without endless scrolling.

Wallpapers go further than a static image. You can use GIFs or videos as animated backgrounds, and there are tools to adjust brightness, contrast, saturation, hue and blur. Its colors follow the wallpaper you pick. I'd expect this to appeal to anyone who wants the TV to feel like part of the room rather than a generic menu screen. Plugin support means you can extend wallpaper sources or create your own if the built-in options aren't enough.

Icons are another area where the app gives you room to work. You can replace app icons with your own images or pull from popular icon packs, rename apps, and add shortcuts for quick access. There's also integration for mobile apps, so you can bring phone apps into the TV experience. The recent update added theme support and font customization, with more font choices reserved for premium users. Taken together, these options mean you can get fairly close to a fully bespoke home screen.

Practical tools beyond the visual

Not everything here is about looks. The app includes parental controls, which the developer describes as solid, and accessibility settings you can adjust. For households where the TV is shared, being able to limit what's accessible without navigating a maze of system menus is a genuine convenience. The accessibility service is optional and, according to the developer, is used only to enable custom actions via remote control shortcuts, with no data collected or shared.

There are also calibration patterns, including 4K, Dolby Vision and judder test patterns, for fine-tuning your display. That's an unusual inclusion for a launcher, but a useful one if you care about picture quality and don't want a separate app for it. The app can also detect and provide direct access to hidden engineering menus on certain hardware, including Mediatek, AmLogic, Xiaomi and FengOs devices. Input source shortcuts for HDMI, AV and others round out the practical side.

Backups are handled automatically, saving your settings and preferences. You can also set a favorite app or input source to launch on boot, which saves a few steps every time you turn the TV on. These aren't headline features, but they add up to a launcher that's designed for daily use rather than just looking good in screenshots.

What you need to get started

The app is built for Android TV, and it is intended for TVs, projectors and set-top boxes. The first step is replacing your default stock launcher, which the developer describes as an effortless override. Once that's done, you'd set up your categories, choose a wallpaper, and adjust the layout to your liking. The app also supports mobile integration, so if you want phone apps on the TV, that's part of the setup.

The app is free to download with no ads. Paying for premium unlocks them. You can leave it off if you don't need those shortcuts.

The recent update added folder support, Live TV support, and theme support, along with improved customization options and wallpaper management. If you're already using the app, those changes are worth exploring. If you're new, they mean the feature set is broader than it was at launch.

Who it suits best

This launcher is for people who find the stock Android TV interface limiting. If you want to decide which apps appear on your home screen, how they're grouped, and what the background looks like, Projectivy gives you those controls. It's also a good fit for anyone who wants an ad-free home screen, since the app itself contains no ads and is built around removing clutter.

It suits households that need parental controls or accessibility adjustments without digging through system settings. The calibration patterns and engineering menu access make it a reasonable choice for tinkerers who like to fine-tune their display and don't mind exploring hidden options. The backup feature and boot launch options are small touches that matter if you're setting up a TV once and want it to stay that way.

The premium upgrade is the main consideration. If custom wallpapers and advanced icon customization are important to you, you'll likely want to pay for them. If you're happy with the default look and just want a cleaner, more organized home screen, it may suit you. The app has a 4.5 rating from over three thousand users, which suggests it's meeting expectations for a lot of people.

The verdict on Projectivy Launcher

On Android TV, this launcher is a well-regarded swap for the default home screen. It combines deep customization with practical tools like parental controls, calibration patterns and input shortcuts, and it does so without ads. For a launcher that's been around since 2020 and is still being updated, that's a solid track record.

I'd recommend it to anyone who wants more control over their TV's interface, whether that's for aesthetic reasons or practical ones. If you're setting up a TV, projector or set-top box and you're tired of the default layout, this is a sensible place to start. The main caveat is that some of the best features sit behind the premium upgrade, so factor that in if custom wallpapers and icons are what drew you in. Otherwise, it's a capable, free way to make your TV feel less like a billboard and more like your own space.

What's new in version 4.71

Added folder support Added Live Tv support Added Theme support (Premium) Added ability to customize font (more choice for Premium) Added customizable category background (dock) Vastly improved customization options Improved wallpaper management Improved UX Many fixes and optimizations Check here for details : https://github.com/spocky/miproja1/releases