Méliuz: Cashback e Nota Fiscal

Review by eFreeware

Most money-back schemes ask you to change where you shop before they pay anything. The more useful ones work with purchases you were going to make anyway, and that is the ground Méliuz is trying to occupy in Brazil: receipts from the supermarket, an order from an online store, a phone top-up, each one turning into a small credit.

Méliuz is published by the developer of the same name and sits in the Shopping category on Google Play. It is free to download, has passed ten million installs and holds a 4.5 average from more than 1.38 million ratings. The app first appeared in September 2020 and was updated in October 2026 with performance work, so this is an established product rather than a fresh experiment.

What follows is a look at how the pieces fit together, what the app expects from you, and which shoppers are likely to get real value out of it.

How the cashback actually works

The core of the app is a balance that grows as you shop. Two routes feed it. The first is Méliuz Nota Fiscal: shop at a partner supermarket or pharmacy, upload the receipt, and get money back. The second is the online route, where you start your purchase at one of more than a thousand participating stores and collect cashback on the order.

The receipt side runs on a weekly rhythm. You check which offers are active, send your invoices during the week, and watch the balance build inside the app. The receipt has to be submitted and the products have to be part of a current offer, but the effort is small compared with the return on a grocery run you were making regardless.

The balance is not a locked-in store credit. The cashback stacks with the app's other offers, and Pix is one way to redeem it. That flexibility is what makes the model appealing: the rewards land somewhere you can actually use them rather than in a wallet tied to one retailer.

Coupons and the store catalog

For online shopping, Méliuz works as a starting point rather than a destination. You open the app, find the store, apply an available coupon, and complete the purchase. The coupon lowers the price and the cashback adds a return on top, so a single order can benefit from both at once.

The store list is broad and leans heavily on names Brazilian shoppers already use: Amazon, Magazine Luiza, Casas Bahia, Shopee, Samsung, AliExpress, Shein and Zé Delivery, among many others. If your online spending is spread across marketplaces, electronics and fashion, there is a decent chance at least some of it is covered.

Phone top-ups are included as well. You pick your operator, choose the amount, and the top-up earns cashback like any other purchase. It is a small thing, but prepaid credit is a recurring expense for a lot of people, and turning it into a reward costs nothing extra.

Play and Win: rewards for time in games

The app also carries a games section called Play and Win. A set of free games lets you take on challenges and build up cash rewards. The pitch is that playing on your phone converts into money rather than staying purely recreational.

The structure rewards consistency. Playing more, and returning to games you already like, is how the rewards build, and prizes are redeemed through the app itself. It sits alongside the shopping features rather than replacing them, which makes sense: it gives the app a reason to be opened on days when you are not buying anything.

I would treat this as a bonus rather than the main event. It is a way to add to a balance you are already growing through receipts and purchases, not a substitute for them.

The credit card and account extras

Méliuz goes beyond cashback with a credit card. There is no annual fee, and spending returns up to 2%: 1% generally, with another 1% on partner store purchases made in the app. For someone already using the app for online shopping, that second percentage is the interesting part, because it stacks on top of the cashback those stores already pay.

Alongside the card, a Méliuz account handles everyday money tasks. Pix transfers, bill payments, and cash withdrawals all come without fees and without limits. Cashback can be redeemed instantly once the balance reaches R$20.00, which is a low enough threshold that the money does not sit around for months.

Support matters for anything touching payments and balances. Worth remembering, since cashback apps are an obvious target for impersonation.

What the app asks of you

There is a trade-off in how the receipt side works. Cashback applies to participating products at supermarkets and pharmacies, so the offers change and not every item in your cart qualifies. You need to check what is active before or after shopping, keep the receipt, and send it in — weekly submission is how the app is designed to be used.

The online side depends on starting your purchase through Méliuz. The habit has to change: open the app first, then buy. That is a small adjustment, but it is a real one, and it is the difference between collecting and not.

The app is free, though it does offer in-app purchases. The credit card and account features are separate products layered on top of the cashback core, so the app is doing several jobs at once. Anyone who only wants the receipt rewards will find more here than they need; anyone who wants the whole set will find it in one place.

Who this fits

Méliuz is built for people who already shop regularly at Brazilian supermarkets, pharmacies and online stores — particularly those whose orders run through marketplaces like Shopee, Amazon or AliExpress. If that describes your spending, the app slots into routines you have rather than asking you to build new ones.

It also suits anyone who wants a single place to track coupons, cashback and a small rewards game, and who values being able to pull the balance out via Pix instead of spending it inside one store's ecosystem. The R$20.00 redemption point keeps the rewards reachable rather than theoretical.

The card and account features extend that to people who want their everyday banking to feed the same balance, with no annual fee on the card. It is a coherent package for a household that already treats cashback as part of its budget.

A worthwhile addition for regular Brazilian shoppers

Méliuz stands out by covering several kinds of spending at once: grocery and pharmacy receipts, online orders, phone top-ups, and card purchases. The four-and-a-half-star average across well over a million ratings suggests the model works for a large number of users, and the October 2026 update shows the developer is still tending to performance.

The conditions are worth weighing honestly. Receipt cashback depends on participating products and weekly submissions, and online cashback only applies when you route the purchase through the app. Those are habits rather than barriers, but they are what separate a healthy balance from an empty one.

If you shop at the stores it covers and are willing to submit receipts and start orders in the app, this is a straightforward way to get something back on spending you were doing anyway. If your buying happens mostly outside those stores, the returns will be thin. For the right shopper, it is an easy install.

What's new in version 7.220.0

Sua experiência ficou ainda melhor! Atualizamos o app com melhorias de performance para você garantir seu cashback com muito mais velocidade e fluidez. Atualize o app do Méliuz e continue aproveitando todas as maneiras de ganhar mais com muito cashback nas suas compras online, notas fiscais e mais! Conte sempre com a gente, Equipe Méliuz.