Magic Research
Simulation · Maticolotto
Magic Research screenshots
Incremental games ask a lot of patience in exchange for a steady drip of progress, and the ones that stick are usually the ones that keep something hidden just past the next milestone. That is the promise of Magic Research, a simulation from developer Maticolotto in which you take charge of a freshly founded school of magic and try to turn it into a serious contender.
The setup gives the numbers a purpose. You are the headmaster, and the school exists to learn as much as possible about magic and to gather enough fame to enter, and win, the Tournament of Magic, a competition between institutions. Knowledge and reputation pull in slightly different directions, and that tension is what the game is built around.
It is a paid title at $3.99, with no ads and no in-app purchases, and it has been out since January 2023. The install base sits above 100,000, and the average rating is 4.7 from 2,066 ratings, which for a niche paid incremental is a strong signal that the loop holds up over time.
Spells, research and a campus that grows
The heart of the game is casting. There are more than a hundred spells to work with, and they are not cosmetic variations on the same effect; the range of outcomes suggests each new spell opens a different route through the resource economy. Research is the engine that produces them, and it is organized into several magical schools, so you are choosing which branches of knowledge to push first rather than following a single track.
Around that sits the school itself. You accumulate resources and put them into buildings on the campus, which is the visible record of how far you have come. A growing campus is also a growing set of demands, and that is where the management layer comes in: you assemble a team of researchers and apprentices whose work carries the school toward fame.
What appeals to me about this arrangement is that the two halves feed each other. Research gives you new ways to use magic, the campus turns resources into capacity, and the staff turn capacity into output. None of it is novel on its own, but the combination is the reason a game like this can hold attention for weeks rather than an afternoon.
Secrets, retirement and reasons to start over
Incremental games live or die on what happens after the first run, and Magic Research has two answers. The first is discovery: the developer says there are hidden features to find, with new ones appearing as you go, plus more than five dozen secret storylines that leave permanent, game-altering effects behind. That word permanent matters, because it means the time you spend chasing a side thread is not wasted when the numbers reset.
The second is retirement. You can restart the game and keep a set of bonuses earned from the previous run, so each attempt moves faster than the last. This is the standard shape of a prestige system, and it is the right one here: the early hours become a quick warm-up rather than a chore, and the interesting decisions move steadily later into each run.
The developer puts the total at over 40 hours of play, which is a marketing figure rather than a measurement, but the structure supports a long tail. Between the spell list, the research branches and the storylines, there is enough variety that a second or third run is likely to look different from the first.
The game is built for phones and tablets, and the most recent update addressed a startup crash on older versions of Android, specifically Android 10 and below. If you are running an older device, that fix is the reason to make sure you are on the current build. Saves can also be moved from the demo version using the export and import option that both versions include, so anyone who tried the free version first does not have to begin again.
One price, nothing after it
Magic Research costs $3.99 up front. There are no ads and no in-app purchases, so the purchase is the whole transaction: nothing interrupts a session, and no part of the progression is gated behind a second payment. For a genre where free-to-play versions often pace progress around purchases, a single flat price is a meaningful part of the appeal.
It also changes what you are buying. The game has to stand on its own content, and the developer's answer is breadth: the spell count, the research schools, the storylines and the retirement bonuses are all things you get once and keep. The trade-off is that $3.99 is a real decision in a category full of free options, and the demo exists precisely so you can judge the pace before committing.
I would treat the price as a filter rather than a barrier. If the idea of a slow, systems-heavy school sim sounds appealing, the cost is small against the hours involved; if you bounce off incremental games quickly, no price makes this the right fit.
The player this is built for
This is a game for people who like watching numbers grow and who enjoy planning a few steps ahead. You will get the most from it if you are happy to leave a run alone for a while, come back, and find that the resources have piled up and a new research option has appeared. The management layer rewards that kind of attention without demanding constant input.
It also suits players who enjoy discovery for its own sake. The hidden features and the secret storylines are the kind of content that rewards curiosity, and the permanent effects mean exploring them changes how later runs play out. If you like the idea of a game that keeps a few things back rather than explaining everything at the start, that structure is the point.
Where it asks for patience is in the pace. Incremental games move slowly by design, and the appeal here is the accumulation rather than moment-to-moment excitement. Players who want a tight, hand-authored campaign with a clear ending will find the loop repetitive; those who enjoy optimizing a system over many sessions will find plenty to work with.
A considered purchase for incremental fans
Magic Research is a well-defined proposition: a paid incremental simulation about running a school of magic, with a large spell list, research across multiple schools, a campus to build and a staff to manage.
The strongest argument for it is the depth behind the surface. More than a hundred spells, dozens of secret storylines with lasting effects, and retirement bonuses that make each restart faster add up to a game designed to be played for a long time rather than finished once. The 4.7 average from over 2,000 ratings suggests that design lands with the audience it is aimed at.
If you enjoy incremental games and want one with a theme and a goal rather than a bare counter, this is an easy recommendation. If slow-burn progression and repeated runs do not appeal, the theme will not change that, and the demo is the sensible way to find out which side you fall on.
The short verdict
A deep, fairly priced incremental school sim that rewards patient players who enjoy secrets and repeat runs.
What's new in version 1.15.12
Fix crash on startup that happened in old versions of Android (Android 10 and below)
App specs
- Version1.15.12
- UpdatedOctober 17, 2025
- Downloads100K+
- RequiresAndroid 5.0+
- Price$3.99
- Age ratingEveryone
Magic Research: frequently asked questions
What do you actually do in Magic Research?
You run a newly founded school of magic as its headmaster, with the aim of learning about magic and building enough fame to compete in the Tournament of Magic. Along the way you cast spells, research new ones across several magical schools, gather resources and expand the campus. You also manage a team of researchers and apprentices who drive the school's output.
Does Magic Research have ads or in-app purchases?
No. The game is sold for $3.99 and the developer does not include ads or in-app purchases, so the upfront price covers the whole thing. There is no second payment to make and nothing that interrupts play.
Can I carry my progress over from the demo?
Yes. Both the demo and the full game include an export and import save feature, so you can move your save data across when you upgrade. Progress made in the demo carries over to the full game.
What happens when I restart the game?
Restarting is part of the design. You begin a new run with retirement bonuses earned from the previous one, so progress is faster each time you go around again. The developer also notes that hidden features and secret storylines leave permanent effects that carry into later runs.
Is it playable on a phone, or do I need a tablet?
The developer says the game is optimized for both phones and tablet devices, so either should work. A recent update also fixed a startup crash that affected older versions of Android, specifically Android 10 and below, so keeping the app current matters on older hardware.
Pros
- Over 100 spells with varied effects
- Research across several magical schools
- Dozens of secret storylines with lasting effects
- Retirement bonuses speed up repeat runs
- No ads and no in-app purchases
Cons
- Costs $3.99 up front
- Slow incremental pace by design
- Progress leans on restarting the game
Download Magic Research
by Maticolotto
$3.99 · Official store listings