Blue Mountain Ecards

Review by eFreeware

If you are the person in your circle who always remembers birthdays, anniversaries and the holidays that sneak up on everyone else, this app is built with you in mind. Blue Mountain Ecards puts the greeting card catalog of BlueMountain.com on an Android phone, so a card can be chosen, personalized and sent without sitting down at a computer.

The app is free to download and comes from AGCM, Inc, with a 4.6 average from a little over 6,000 ratings and more than 100,000 installs. It offers in-app purchases, and the developer describes a subscription that allows unlimited sending. An existing BlueMountain.com subscription already covers the app's main features.

Thousands of cards, sorted by occasion

The core of the app is a searchable library of thousands of Blue Mountain ecards, alongside two other formats: SmashUps and Creatacards. The developer lists occasions including birthdays, weddings and anniversaries, Christmas and seasonal greetings, Valentine's Day, Mother's Day, Father's Day, thank-you notes, get-well messages, sympathy cards, thinking-of-you notes and congratulations. There is also a catch-all for any reason at all.

Ecards are the traditional format, but animated, with motion, sound and a large pool of images and messages to choose from. The developer pitches these as greeting cards come to life and mentions studio-quality video greetings among them. For the reader, the appeal is straightforward: a card that plays rather than sits still.

Personalization is where most of the work happens. You can write your own message on any card, or lean on a text generator if the right words are not coming. That second option is the one I would expect to matter most for sympathy notes and quick thank-yous, where finding the phrasing is half the battle.

SmashUps and Creatacards explained

SmashUps are the app's showier format. They are video greetings that call out the recipient by first name and more, using animation to make the message feel made for that person. Three styles are described: Celebrity SmashUps featuring well-known stars, Talking SmashUps where a character says whatever you type, and Selfie SmashUps where your own photos carry the wish.

Creatacards take a different approach. These are customizable virtual cards where you pick the layout, the envelope liner, the stamp and other details, then add photos, video and a written message. Cards can be animated and musical. For anyone who enjoys the fiddly parts of a paper card, this is the closest digital equivalent, and it gives the sender more control than a fixed ecard template.

Between the three formats, the app covers a range of effort levels. A SmashUp is quick and loud; a Creatacard is slower and more personal; a standard ecard sits in the middle. Which one you reach for will depend on the occasion and how much time you have.

Gift cards, scheduling and your address book

A digital gift card can be attached to an ecard, purchased from a retailer or restaurant and sent along with the greeting. That turns a card into a gift in one step, which is useful for birthdays and holidays when a physical present will not arrive in time. The app also keeps a record of ecards you have sent and received, so past greetings are easy to look back on.

Sending is handled through email, text or social media, and a card can either go immediately or be scheduled for later. The scheduling option is the practical one for anyone who thinks of a birthday at an odd hour or wants a card to land on the morning of a holiday rather than the night before.

The address book pulls contacts from your device or from your Blue Mountain account, depending on where the people you write to already live. Saved contacts can trigger reminder emails a day or a week before their key dates. Cards can go out by text, email, Facebook or other social networks.

What the subscription covers

The app itself costs nothing; a paid plan adds unlimited sending. An existing BlueMountain.com subscription covers the app's main features, so nothing extra needs buying.

A confirmed purchase is billed to your account, and the subscription renews on its own unless you switch off auto-renew a day ahead of the period ending. Auto-renew can be turned off at any time in your account settings. Those are standard terms, but they are worth reading before you commit.

The app offers in-app purchases, which is where digital gift cards come in. The recent update simply added more ecards to the library.

What to weigh before installing

The main consideration is that the app is tied to the Blue Mountain ecosystem. Cards come from that catalog, contacts can come from a Blue Mountain account, and unlimited sending sits behind a subscription. If you are not already a subscriber, this is a paid service with a free entry point rather than a free card app.

The second is scope. This is a greetings app, not a general messaging tool, and its value depends on how often you actually send cards. Someone who sends two or three a year will get less from a subscription than someone with a long list of birthdays and anniversaries to track.

The app has been available since March 2022 and was last updated in July 2025, which suggests it is still being developed. The install base and rating give a reasonable sense of how it has been received, though your own experience will depend on which formats you use most.

The people this app fits

The clearest fit is someone who already sends cards regularly and wants to do it from a phone without losing the personal touch. If you keep a mental list of birthdays, anniversaries and holidays, the reminders and scheduling features are aimed directly at you. The address book and the sent-and-received archive reinforce that: this is built for repeat use, not one-off occasions.

A second fit is the gift-giver. Being able to attach a digital gift card from a retailer or restaurant to a greeting removes a separate step, and it works well for people who are hard to shop for or live far away. The SmashUps format, with its named call-outs and video, is likely to appeal to anyone sending to younger relatives or friends who enjoy a bit of spectacle.

The app also suits the existing BlueMountain.com subscriber. For everyone else, the question is whether the subscription is worth it for the number of cards you send.

A greetings app for regular card senders

Blue Mountain Ecards does one job and does it thoroughly: it turns a phone into a card-sending tool with animation, video, personalization and scheduling. The three formats give you options depending on the occasion, the gift card attachment adds practical value, and the reminder system addresses the real problem most people have, which is remembering in time.

The trade-offs are the subscription and the narrow focus. This is not a free, unlimited card service, and it is not trying to be a general messaging app. If you send cards often and want them to look and sound like something, the app is a reasonable fit. If you send one or two a year, the subscription is harder to justify.

For the regular sender, the existing subscriber, and the gift-giver who wants everything in one place, this is a well-established option with a solid rating behind it. Install it if the way you already send cards matches what the app offers, and treat the subscription as the real cost of using it.

What's new in version 1.3.0

Added more ecards!