Ad It Up—Save on Your Bills

Review by eFreeware

Ad It Up is a free app from Play2Pay, Inc. that lives in the Shopping category and does one job: turning small activities on your phone into credit against your wireless bill. You play games, shop through retailer offers and answer surveys, collect points along the way, then exchange those points for bill credit. The appeal is straightforward. If your phone bill is a fixed monthly cost you would rather shrink, this is one of the few apps that attacks it directly rather than handing you a gift card or a coupon.

The numbers behind it are respectable for a niche utility. It has passed a million installs, holds a 4.7 average across more than 46,000 ratings, and has been on Google Play since July 2019. The developer says users have collectively saved over $30 million on their bills. That figure comes from the company rather than from anything I can verify, but a long run and a large rating base at least suggest the model keeps working for enough people to keep rating it well.

Playing games you might already have installed

The activity the developer leads with is gaming. Ad It Up lists titles such as Coin Master, Traffic Puzzle and Cube Master among the games you can play to earn. The idea is that you are not learning a new hobby so much as getting something back for time you might spend on a casual game anyway. Points accrue as you play, and those points eventually become bill credit.

What I like about this framing is that it does not pretend to be a game itself. It is a rewards layer sitting on top of games you may already know, and the earning is tied to playing them rather than to any skill or score. Whether that feels worthwhile depends entirely on how much time you already give to mobile games. Someone who plays a few rounds most evenings has a natural fit here; someone who rarely opens a game will find this route slow.

Shopping, surveys and the daily mystery box

Games are only one of three earning paths. The second is shopping: Ad It Up points you toward offers from retailers including Walmart, Hello Fresh, Chewy and Amazon, and you collect points for taking part. The third is opinion sharing, with surveys supplied through TapResearch. Between the two, the app covers both spending you might already be doing and a few minutes of answering questions when you have nothing better to fill the time.

There is also a Daily Mystery Box, which the developer presents as a small reward you can open each day. It reads as a habit-building feature more than a major earner, a reason to open the app regularly rather than once a month. On top of that, Ad It Up includes a community element where members can keep up with savings tips and trends. That part is about staying engaged with the idea of saving rather than about points themselves.

What the app asks of you

Ad It Up is free to download and does not offer in-app purchases, so nothing here requires you to spend money to take part. It does contain ads, which is unsurprising for an app whose whole premise is built around advertising and offers. The cost you pay is time: the points come from playing, shopping and answering surveys, and the exchange rate between that time and your eventual bill credit is the thing that decides whether the app is worth keeping.

The other requirement is your carrier. Ad It Up supports two carriers: Cricket Wireless and Metro by T-Mobile. That is a narrow pair, and it is the single most important thing to check before you bother downloading. If your wireless service is with either of those two, the app can do what it promises. If it is not, the points have nowhere to go.

There is no purchase to make, which keeps the downside small. Installing it costs nothing but a bit of storage, and the decision to keep going is really a decision about whether the time you put in feels fairly repaid.

How I would approach it

The sensible way to use an app like this is to fold it into things you were going to do anyway. If you already play the kinds of games it lists, start there, because that path asks nothing new of you. If you shop at the retailers it features, check whether an offer lines up with a purchase you had planned. Surveys fit the gaps, the odd few minutes when you are waiting for something else to happen.

I would treat the Daily Mystery Box as a nudge rather than a strategy. Opening it takes seconds and keeps the app in your routine, but the meaningful accumulation comes from the bigger activities. Consistency matters more than intensity here: a little earning most weeks will do more for your bill than a single enthusiastic afternoon followed by months of neglect.

It also helps to be realistic about scale. This is a discount on a bill, not a way to eliminate one, and the developer's own framing is about saving money on your wireless service rather than covering it. Go in expecting a modest reduction that builds over time and the app will meet that expectation. Go in expecting a free phone plan and you will be disappointed within a week.

A worthwhile trade for Cricket and Metro customers

Ad It Up is a narrow app that does its narrow job well enough to have earned a large, well-rated following. It takes activities plenty of people already do on their phones, attaches points to them, and converts those points into credit on a wireless bill. The presence of ads is consistent with what the app is for.

The catch is the carrier list. Cricket Wireless and Metro by T-Mobile customers get a genuine tool here, and for them I would suggest installing it and letting it run alongside their normal habits for a while to see what the points add up to. Everyone else has nothing to gain from it right now, however good the idea sounds.

If you are on one of those two carriers, already play casual mobile games or shop at the retailers it lists, and would rather shave a little off a recurring bill than chase one-off rewards, this is a reasonable thing to keep on your phone. The developer has been running it since 2019 and refreshed it as recently as October 2026, which suggests the earning options are still being tended to.

What's new in version 5.00.00

Now even more ways to save on your wireless bill! Scroll down for screenshots or tap here for more info.