ABOUT YOU Online Fashion Shop

Review by eFreeware

The most distinctive thing about ABOUT YOU is the sheer breadth of what one app puts in front of you: more than 3,000 brands and some 600,000 items, spanning everyday labels such as Adidas, Nike and Levi's through to premium names like Polo Ralph Lauren and HUGO. That range, rather than any single feature, is the reason to consider it.

It is built for people who already know roughly what they want to wear and would rather browse a wide catalog on a phone than visit several shops. If your wardrobe leans on recognizable labels and you like the idea of recommendations narrowing the field for you, this is the kind of app that fits.

ABOUT YOU SE & Co. KG publishes it as a free download in the Shopping category, rated for Everyone. It has been installed more than 10 million times and holds a 4.7 average from 333,100 ratings, which suggests a large audience has found it usable enough to keep.

A catalog built around labels you already know

The developer organizes the range into loose tiers: sportswear icons such as Adidas, Nike and Puma; daily essentials including ONLY, Levi's, Jack & Jones and Tommy Hilfiger; and a premium edit with Polo Ralph Lauren, Calvin Klein and HUGO. That structure is useful shorthand when you are deciding where to start browsing.

What matters more than the names is the volume behind them. Hundreds of thousands of items across thousands of brands means the app can plausibly cover most of a wardrobe, from basics to a jacket you would wear to an event, without you needing a second shop.

The trade-off with any catalog this size is choice fatigue, and the app addresses that directly with its recommendation feed rather than leaving you to filter through everything yourself.

How the app tries to narrow the field

A personalized feed sits at the center of the shopping experience. Rather than scrolling an undifferentiated list, you get recommendations shaped around what you have shown interest in, which is the developer's answer to the problem of too much stock and too little time.

The Size Guide is the other feature worth noting. Getting the right fit on the first attempt is the main reason online clothing purchases get sent back, so having sizing information built into the app is a sensible inclusion rather than a decorative one.

A trend tracker also refreshes each week with what the developer calls current global aesthetics. If you like seeing what is currently in circulation before you commit to a purchase, that rhythm gives the app a reason to be opened regularly rather than only when something wears out.

Delivery, returns and paying

Orders are delivered to your door, and the developer highlights fast delivery as one of the app's selling points. Returns are accepted within 30 days, which is a generous window by the standards of clothing retail and takes some of the risk out of ordering a size you are unsure about.

Delivery is described as free, with an asterisk attached, so the condition behind that is worth reading on the app's own terms before you rely on it. The 30-day return policy is stated without the same qualification.

Having those four options covers most of the ways people prefer to settle an online order, including paying later through Klarna if that suits how you manage spending.

What it costs to use

The app is free to download, carries no ads, and offers no in-app purchases. That combination is unusual in shopping apps, where advertising and paid tiers are common, and it means the experience is not interrupted by promotions for anything other than the clothes themselves.

Nothing in the app's terms suggests a membership or subscription to access the catalog.

For anyone tired of shopping apps that charge for features, the straightforward model here is a point in its favor.

How it compares with the alternatives

The obvious comparison is with a single-brand store app. Those tend to be narrower and deeper: one label, its full range, its own loyalty scheme. ABOUT YOU goes the other way, trading that depth for breadth, so it makes more sense if your taste ranges across labels than if you are loyal to one.

A general marketplace is the second point of comparison. Those carry far more than clothing, which can be an advantage when you are buying several categories at once, but fashion tends to be one department among many rather than the organizing principle. Here, clothing is the whole point.

A dedicated resale or vintage platform is a different proposition again, built around second-hand stock rather than new-season labels. If you shop for current collections from established brands, ABOUT YOU is built around exactly that.

A broad catalog for label-led shoppers

ABOUT YOU stands out mainly on the strength of its range. Over 3,000 brands and 600,000 items in a free app with no ads and no in-app purchases is a lot of clothing to browse, and the recommendation feed, size guide and weekly trend updates give you ways to work through it without drowning.

It suits someone who buys clothes regularly, knows which labels fit them, and wants one place to check across several of them. The 30-day return window and the range of payment methods make ordering less of a commitment than it might otherwise be.

The app was released in February 2022 and last updated in September 2026, with the most recent version bringing bug fixes and interface improvements. With a 4.7 average across 333,100 ratings, it is a well-established option rather than an experiment. If your shopping is label-driven and spread across brands, this is worth installing.

What's new in version 7.24.1

This version contains bug fixes, new functionalities, and various UX improvements. Happy shopping!