Small businesses face unique challenges when it comes to many aspects of running a company, from doing payroll without an HR department to managing a website with no formal web design training. While these challenges can be stressful, they can also be opportunities to grow yourself and your venture—and the web is a great place to focus these creative energies.
Are you looking to elevate your business’s online presence? Do you feel like you lack the knowledge, training, or resources to make a big difference? It’s time to think again! Check out these six web-presence tips just for small business owners.
Hire part-time help
It’s the era of the gig economy, and that means there are a lot of highly skilled professionals looking for part-time work, side gigs, or freelance opportunities. Hiring part-time used to be a bigger challenge, but now many educated and experienced web design professionals scour gig apps and job boards looking for opportunities at startups and small businesses. If you’re looking for part-time help with web-based projects, learn more about which of these apps is the right one for your job post.
Take free online training
There are web design platforms out there that are surprisingly easy to use. These intuitive, user-friendly options, like Squarespace, Wix, or WordPress, often provide free online tutorials for people just like you— entrepreneurs with the drive to do more who just need extra support. Using a different web hosting platform? Don’t worry; YouTube has plenty of free tutorial videos to help with almost any type of web platform.
Using social media may seem complicated or confusing, but as a small business owner, it is one of the most effective ways to communicate with current customers and engage potential ones. If you don’t have the time to focus on social media, you have options. You can use a content management system like Hootsuite or Sprout Social to schedule, monitor, and manage all your platforms and content in one place. Also, consider hiring an intern, such as a college student who is studying marketing.
Manage your online reputation
Building a web presence is about much more than just having a website—though that is important. It’s about telling the story of your company in a way that makes people want to purchase goods and services from you. It’s the surest way to build brand loyalty. There are several ways to build a strong online reputation; you can share a blog on your website or post videos to your YouTube channel that provide useful and valuable information to the people you want to buy from you.
Get web support on a retainer
You may have the time and the inclination to build your website and set up your online payment processing platforms, but when it comes to managing issues with these programs, you may be in over your head. You may not need to hire a full-time or even part-time tech support professional, but having someone on retainer can help you troubleshoot situations when you feel in over your head.
Focus on clearing your plate
There is a reason you started out on this venture—and if we had to guess, it wasn’t to figure out how to launch a social media ad or create dynamic content on your website. Fortunately, there is software out there that can take care of all that so you can focus on the aspects of running a business that give your life meaning and joy. From setting up campaigns with automated email marketing software or hiring a blogger to keep your web content fresh, there are many options for freeing up your time to focus on other aspects of your business’ growth.
Your company’s website is your billboard to the world. While you may think that having online engagement options isn’t within your reach, there are ways to make it work if you think creatively about budget, resources, and outcomes. And thinking creatively is something most small business owners have to do every day!